Numa and the Power of Case Studies with Andrew Miller
This episode of Fractal Marketing features Andrew Miller, Startup Marketing Advisor & Coach at AndrewStartups. He discusses Numa, an AI that answers calls for businesses and the strategies they use to pitch to retail SMB’s. Gerard and Andrew take a closer look at their website and the ways Numa creates trust in their ideal customers.
Andrew details the way companies can utilize concepts like loss aversion and split testing to really figure out who they should be marketing to. He also provides actionable tips on outreach to provide real value in their messaging because the desire to help allows businesses to be aggressive in their marketing.
HIGHLIGHTS
01:01 Introduction to Numa: Andrew’s experience
06:35 Capitalizing on loss aversion and utilizing split testing
10:26 Examining Numa’s on-site tools and strategies
20:32 Outreach strategies: How to catching attention with value propositions
25:44 A desire to help enables aggressive marketing
QUOTES
06:22 “Numa’s a hundred bucks a month. It’s an incredible way for any business to get a couple more sales a month guaranteed for just a hundred bucks. It’s an easier pitch than you think now.”
12:55 “The bottom line is, if you’re a bootstrapped company, use every single opportunity to not pay for something.”
17:24 “Social proof is the reason why influencer marketing exists and sometimes beats paid advertising. We are social creatures. Even if it’s fake, we believe it. And we believe it more than if we just saw the company talk about it on their own.”
23:46 “I’m focused on what am I saying, how am I saying it, and is there a lot of value in my message. And if there is, I know it’s going to be received well enough. The same has been true with hundreds of companies I’ve run automated campaigns for.”
28:29 “When you really feel like you’re spending this time and this effort in your life trying to solve this problem, then you can be aggressive in the marketing. You’re always focused on helping this segment.”
25:44 A desire to help enables aggressive marketing
RESOURCES
Numa’s website: https://numa.com
Andrew’s website: https://andrewstartups.com
Andrew’s email: me@andrewstartups.com
Andrew’s Book https://publishizer.com/0-growth/
25% off my course link and write up for the episode: https://andrewstartups.mykajabi.com/offers/LEyiwCGp?coupon_code=FRACTAL25
Andrew details the way companies can utilize concepts like loss aversion and split testing to really figure out who they should be marketing to. He also provides actionable tips on outreach to provide real value in their messaging because the desire to help allows businesses to be aggressive in their marketing.
HIGHLIGHTS
01:01 Introduction to Numa: Andrew’s experience
06:35 Capitalizing on loss aversion and utilizing split testing
10:26 Examining Numa’s on-site tools and strategies
20:32 Outreach strategies: How to catching attention with value propositions
25:44 A desire to help enables aggressive marketing
QUOTES
06:22 “Numa’s a hundred bucks a month. It’s an incredible way for any business to get a couple more sales a month guaranteed for just a hundred bucks. It’s an easier pitch than you think now.”
12:55 “The bottom line is, if you’re a bootstrapped company, use every single opportunity to not pay for something.”
17:24 “Social proof is the reason why influencer marketing exists and sometimes beats paid advertising. We are social creatures. Even if it’s fake, we believe it. And we believe it more than if we just saw the company talk about it on their own.”
23:46 “I’m focused on what am I saying, how am I saying it, and is there a lot of value in my message. And if there is, I know it’s going to be received well enough. The same has been true with hundreds of companies I’ve run automated campaigns for.”
28:29 “When you really feel like you’re spending this time and this effort in your life trying to solve this problem, then you can be aggressive in the marketing. You’re always focused on helping this segment.”
25:44 A desire to help enables aggressive marketing
RESOURCES
Numa’s website: https://numa.com
Andrew’s website: https://andrewstartups.com
Andrew’s email: me@andrewstartups.com
Andrew’s Book https://publishizer.com/0-growth/
25% off my course link and write up for the episode: https://andrewstartups.mykajabi.com/offers/LEyiwCGp?coupon_code=FRACTAL25
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