Free People Move—episode 18: Peter Kentie on place branding and ESTonishing stories
What is place branding? Who does a place even need a brand? How do you make your brand exciting and compelling? Let's ask the expert—meet Peter Kentie—place brand-er, marketer, and the guy who just walked in last year and offered Estonia a pretty nifty country branding idea, because he just likes us that much.
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