The Secret Weapon in Business: WHY
Welcome to the Good Life Property Management podcast! I’m your host, Steve Welty. This is a show for property management entrepreneurs who want to build not only a great business but also great lives. I’m here to help you gain the freedom to live life on your own terms while creating a positive impact in the world. Also, please check out Steve Welty's Music!
On this episode, I want to talk about your “why.” Wait! Before you simply turn off the episode or quit reading, hear me out. I’ve read it before, but the other day I was going through my Audible account and saw Start With Why by Simon Sinek, and after listening to the first couple of hours, I was inspired.
In the book, Simon talks about how people don’t buy what you do, they buy why you do it. This struck home for me as I reflected on the different shapes my business has taken over the years. Throughout this episode, I chat about my “why’s” and the “why’s” of the people I work with and how they’ve impacted my business. I also tell a couple of stories about different organizations I’ve been involved with and how their why’s have touched my life.
Knowing your “why” is what allows you to build deep relationships with your clients. Think about that for a moment. What are you selling to your clients? Are you selling them features? Because selling features is the wrong approach to building a lasting business. Building and nurturing relationships are the ways to create a strong and meaningful foundation and you why is the basis of that relationship.
There aren’t a lot of places for property managers and property management companies to come together and discuss their why’s for being in business. This is why I wanted to bring this topic to you today. What is your “why?” What keeps you in business? Listen in to learn more about mine! Also, learn a couple of my pet peeves in business and how keeping your word, keeps you on my good side!
In This Episode:
[00:15] - Welcome back to the show! Steve chats about coming from a refreshing meeting with his strategic support partner Rita.
[02:56] - Learn one of the secret weapons in business: the Why!
[04:20] - People don’t buy what you do, they buy why you do it. Simon Sinek - Start With Why
[06:16] - However it looks put what lights you up at the forefront of your business.
[07:23] - How the “why” has altered Steve’s business over time.
[09:44] - Learn how those who thrive differ from those who don’t.
[13:02] - What separates great leaders from leaders?
[14:15] - When you have an issue, you can usually trace it back to a leadership issue.
[16:01] - Learn one of Steve’s “why’s.”
[17:11] - Check out how Netflix has changed HR and fixed morale.
[20:06] - Informal lunches and coffee chats have impacted Steve’s office morale.
[21:09] - Steve wraps up the episode by recapping his “why’s.”
[23:27] - Like this episode? Share it with a colleague or a friend! Write a review and leave a rating. Help spread the Good Life Property Management message!
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