How Storytelling Makes a Difference (and How to Do It Well)
As much as we'd like to believe that people are convinced by facts, years of cognitive research show that we are convinced by stories and emotions (and then we often find facts to support our decisions). Since storytelling matters, we talked about how to do it well.
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HOST: Mignon Fogarty
VOICEMAIL: 833-214-GIRL (833-214-4475)
Grammar Girl is part of the Quick and Dirty Tips podcast network.
Theme music by Catherine Rannus at beautifulmusic.co.uk.