B2B and B2C: Not as Different as They Used to Be
In this episode, Michael and Chris discuss how business-to-business (B2B) and business-to-customer (B2C) sales strategies work together to grow your painting business. We'll talk about:
- Respect-driven vs. action-oriented marketing
- Avoiding friction by marketing to humans (on desktop and mobile)
- How to avoid "burying the lead" so customers stay interested
- 3 Landing page best practices for engagement and lead generation
- https://www.searchprimer.com/
- https://www.nashpainting.com/
- https://www.adavidcreation.com/
- Robert Cialdini (Influence), https://tinyurl.com/r2lvtr5
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