We chat with InMobi CEO Abhay Singhal on Epic vs Apple, IDFA and iOS 14.5, and especially the company's new InMobi Telco on-device platform.
"There are over 800 telcos in the world and each one, if you talk to them today, has an ambition of becoming a large media company," Singhal says.
We're seeing on-device ad platforms achieve significant success, with companies like ironSource Aura, AppNext, and Digital Turbine scoring very high on the 2021 Singular ROI Index. Most of them include on-device app discovery via a persistent experience on new devices and a set-up wizard upon activation. They can tie into the home and/or lock screens, and offer live updates on new apps to try.
We also chat about IDFA and iOS 14.5, the Epic Games vs Apple legal settlement impacting third-party payment options on iOS, and much more ...
0:00 On-device app discovery
3:10 Lock screen and home screen ads
5:09 Telcos as media companies
8:11 Custom version of Android?
9:32 iOS 14 and IDFA
14:40 Apple vs Epic Games