Why Vungle bought JetFuel and what it means for the mobile marketing landscape

We’ve had more billion-dollar adtech acquisitions in the first quarter of 2021than in the previous several years combined, according to LUMA.

What’s going on?

Could it be … all the talk of third-party cookie deprecation? The reality of the IDFA apocalypse? New levels of competition? Changing marketing channels and opportunities? Or … a new emphasis on platform services and first-party data?

We’re going to find out.

Vungle is part of this acquisition frenzy. Vungle has acquired no fewer than 4 companies in the past 9 months, including, most recently, JefFuel, an influencer marketing platform. Today we’re chatting with Vungle’s SVP of Revenue, Scott Silverman, about why.