In contact marketing, we send a lot of things to intrigue potential clients and break through to important meetings.  When someone tells me they’ve used my book to get a meeting it’s very exciting and flattering!

In this episode, Mike Kim, CMO of Chefmetrics and former Business Development Manager at Kwanso, talks with me about how he used my book to get meetings.  

He didn’t just take the advice; he literally sent the book to potential clients.  

They got the message!

Learn more about your ad choices. Visit megaphone.fm/adchoices

58: Using A Book For More Than Advice w/ Mike Kim

Failed to load content!

The page you were looking for was moved or doesn't exist.


Previous 30 days

Today

Previous 7 days

The podcast {{podcastName}} is embedded on this page from an open {{RSSLink}}. All files, descriptions, artwork and other metadata from the RSS-feed is the property of the podcast owner and not affiliated with or validated by Podplay.

The podcast {{podcastName}} is distributed by Podplay. Here you find the podcasts {{RSSLink}}.

Play latest

Resume

More

Popular podcasts

{{title}} | {{podcastTitle}} | Podplay

Page not found

An error has occurred

Find and listen to your favourite podcasts at Podplay.

Podplay

{{title}} | Listen at Podplay

Find and listen to your favourite podcasts at Podplay - Your home for podcasts.

Podplay | Your Home for Podcasts

Account settings - Data

My account – delete account

Account settings - settings

My account - Settings

My account

My account - password

Something went wrong, please try again. If the problem persists, please contact us.

Go to start page

Click the button below to request your data. The data will be sent to the email associated with your account.

You have already requested your data. You must wait before requesting again.

A download link will be sent to your email when the file has been created.

Request your data

Click below to delete your account. Note that all information associated with your account, such as which podcasts you follow and listening history, will also be deleted.

Delete Account

Update account information

You have entered wrong password. Please try again.

Update password

You need to enter your current password to make changes on your profile.

Profile name is part of your public profile.

What if that impossible-to-reach person wasn’t so impossible to reach after all?

Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.” 

Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model that later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.

In this podcast, Heinecke asks a simple question to each of his guests:  
“When you absolutely must break through to someone of great importance, someone who’s nearly impossible to reach, how do you do it?”

You’ll hear strategies and tactics from Heinecke and his guests that have resulted in response rates as high as 100%, ROI in the tens, even thousands of percent, and costs-per-contact ranging from $0 to $10,000. 

You’ll also learn plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact’s circle of influence.

This podcast should be required listening for every enterprise sales team.

58: Using A Book For More Than Advice w/ Mike Kim

Business

Management