Doug MacMillan has an impressive marketing career and has worked with HVAC businesses for over 20 years. This conversation focuses on a discussion around the broader commitment to building identity and personality. You cannot attract your best clients and young talent without a brand or a position in the marketplace that has an identity. Listen in on the conversation to learn more about the importance of your business brand and more!

In this episode, Rob and Adam dive deep on how to hire the right team in order to help you build customer service and how to know when to step away from doing the day-to-day work as a business owner so you can work on growing the business! Building trust with your customers Helping your HVAC techs build empathy and trust How to hire the right people Building loyalty with your team How to step back from being in the business and driving the truck to working on the business as an owner And much more!

Wes is the President of Conestogo Mechanical, a mechanical contracting firm, offering high-quality services for commercial, industrial, institutional, & multi-residential buildings. He has been in the business for 24 years and worked his way from an apprentice to President of the company. Everything he has been able to accomplish has been around having good people. In this episode we'll cover: Getting customers on maintenance plans How software can help you scale your business How to get buy-in from your company when implementing new software How to integrate your systems Finding the right provider and more!

Join Karen from DMC Services in Kansas and Rob for a conversation on how DMC doubled their revenue overnight by taking risks and up levelling their mindset. In this episode we cover: Shifting your mindset as a business owner to succeed What to do when you're in survival mode How to manage your cashflow and be a successful business owner by knowing your finances Being disciplined as an entrepreneur and saying no And more!

Michael Grochmal from Atlas Care joins Rob Murray for a powerful conversation on: How to differentiate yourself so you can charge a premier How to create a culture and team that is customer focused Why you should be constantly be recruiting How to have your staff build their own personal brand and live it How to create a consistent client experience ...and so much more!

Sandy MacLeod Bio Sandy MacLeod, is the President and CEO of the Heating, Refrigeration and Air Conditioning Institute of Canada (HRAI). HRAI represents more than 1200 member companies across the HVACR distribution chain of Contractors, Wholesalers and Manufacturers. Prior to joining HRAI, Sandy was the COO at Star Media Group with oversight of print operations. During his business career, Sandy has held leadership roles in marketing, business development, strategy and human resources. A native of Nova Scotia, Sandy has lived in four Provinces and has led numerous business units with operations throughout Canada. His extensive experience with Associations includes acting as president of the North American Division of the International News Media Association, Media research lead for Vividata and Chair of Advertising Standards Canada. Sandy has a Certificate in Business from the Canadian Institute of Business and a Master’s in Business Administration (MBA) from Queens University. Sandy has been with HRAI since May of 2018.

Roy Bryan from Bryan's Fuel joins Rob Murray for a conversation on how to approach succession planning for your HVAC business with your family. Bryan's Fuel started in 1924 and has rapidly continued to grow ever since in Ontario. This short and powerful episode is filled with tangible takeaways if you own a family HVAC business. How to begin the conversation around succession planning with your kids How to approach succession planning for your HVAV business Who to approach professional conversations around planning for your business for the future Financing models for creating a successful succession plan and so much more!

Jason Laskis from DC Air joins Rob Murray for a conversation on the importance of air furnace filter efficiency especially during COVID, getting found on Google for the right content by the right customers, how to manage peak periods and when to use natural gas heating and electric heating (solar panels), and much more! Jason Laskis is a young up and coming leader in the HVAC industry. Jason began working in the industry while earning a degree in Political Science at McMaster University. After completing school, Jason joined the DC Air team focussing on sales and management. In addition to his post secondary degree, Jason has earned numerous certifications from HRAI to sharpen his HVAC knowledge. Jason is a key member of the award-winning West End home Builders Association (WEHBA) sitting on both their events and U40 committees. The focus on greater sustainability and environmentally friendly applications in the HVAC industry is of great interest to Jason. As a young professional, Jason is constantly looking to expand his knowledge and keep up with new trends and fresh ideas.

<ul><li>How the book The <a href="https://amzn.to/2ZKQYf8">E-Myth</a> helped Brad develop a system for his business as opposed to constantly working in the business</li><li>Going outside of the HVAC industry to do training, in Brad's case, going to Disney Institute Training</li><li>How to create a world-class customer experience </li><li>Why joining specific HVAC associations can help you grow faster and better</li><li>How to be a leader, grow your team and train them to take responsibility and make decisions</li><li>How to scale your HVAC business</li></ul>