Stories are powerful tool when it comes to create a long-lasting impressions. Stories are way to explain the world. Stories are about communication. A good storyteller is the one who practice the art rather believing that he acquired it. Every product we design and every idea we brings to life through our designs are unique in its own way so until you haven’t invested your time to get the story right, it’s highly unlikely that you will be able to establish a bond with your audience. In this episode, we discussed some of the existing ways for us to tell online and offline stories as designers and what are some of the things that we can learn and practice to master the art of storytelling.