22. Selling travel in a different way

Nezasa CEO Manuel Hilty, like many CEOs of travel technology providers, had to react quickly on the onset of the coronavirus.

The company's personalization engine, used by intermediaries to help build itineraries for travelers in the discovery and booking phase of a trip, was fairly redundant with the imposing of lockdowns in countless countries worldwide.

But as domestic travel appeared to have become one of the early indicators of how people will tentatively start to travel again, Nezasa had to work with its customers to re-engineer their approach to selling travel products in a different.

In the 22nd episode of InPhocus, we talk to Hilty about these tactics and then move to other areas of the recovery, including the need for state support in helping the industry get back on its feet and the fate of the ski sector (pertinent for one of his home country's (Switzerland) main tourist sectors.

PhocusWire's Kevin May presents this week's episode of InPhocus.

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