Intellectual Property Value Creation

In today’s economy, companies are looking at creative ways to stay ahead of the game when it comes to managing their intellectual property assets to create and capture value. On this edition of IP Counsel, host Attorney Peter Lando, partner at the firm of Lando & Anastasi , LLP, welcomes Harry Gwinnell, Vice President and Chief Intellectual Property Counsel at Cargill, Inc. to discuss this hot topic. Peter and Harry look at the importance of building an IP management infrastructure and a strong IP strategy, and share some examples of creating value from intellectual property assets.