Authenticity. It can be the difference between a thriving business and losing your audience. Gone are the days when having a good enough product was enough to drive growth, and with so much competition out there, having a brand that people believe in is non-negotiable.  In this episode of All About Business, James Reed sits down with father-daughter duo Molly and Philip King of Ireland’s family-run festival, OtherVoices. Starting in a tiny church in Dingle, it grew to become a hotly-anticipated event. It’s hosted some of the biggest names in music, including Kate Tempest, Arlo Parks and Amy Winehouse and is now watched by millions across the globe. They explore the ins and outs of working with family, how to use digital media to build a brand and, despite massive growth, how they’ve managed to stray true to their original vision.  Timestamps 01:55- Family Dynamics in Business 02:27- Building an Authentic Brand 03:57- The Role of Culture and Trust 08:23- The Evolution of Other Voices 10:35- The Digital Transformation 14:33- The Growth of Other Voices 20:39- Maintaining the Core Ethos 23:32- Navigating the Pandemic 24:30- The Birth of Other Voices Courage 25:21- Live Performances in Iconic Locations 26:51- Challenges and Triumphs in the Music Industry 28:59- Spotting and Nurturing Talent 33:13- The Unique Experience of Performing in Dingle 38:04- Ireland's Edge: Bridging Art and Science 42:18- Quickfire Round 45:47- Conclusion and Farewell Watch Other Voices live on YouTube Follow Other Voices on Instagram Follow Other Voices on Tik-Tok Follow James Reed on LinkedIn Find a creative job you love Find out about the Big Give Christmas Challenge All About Business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk

One thing that’s on pretty much every business owner's mind is the advent of AI, what it means for your business, and how you can use it to get ahead of your competitors.  But AI is only one piece of the digital business puzzle… In this episode of All About Business, James Reed CBE speaks to Oli Green, a trailblazing entrepreneur who has started and acquired multiple businesses across the digital landscape. He reveals the key areas every business should be focusing on when it comes to digitisation and explains why he was able to raise a substantial amount of funding in just a few short weeks. About the guest Oli Green is CEO of Brave Bison, a  digital advertising and technology services company. Brave Bison bought Social Chain in 2023, a social media agency founded by Steven Bartlett that has worked for global brands such as KFC and LinkedIn. Oli is also Chairman of Tangent, a company that helps enterprises build future ready digital experiences, products and capabilities with a focus on People, Planet and Purpose.  02:21 Digital First Approach 03:18 Emerging Trends in AI 04:47 Challenges in Recruiting AI Talent 06:45 Improving Digital Experiences 08:46 Social Media Strategies 09:55 Brave Bison's Four Divisions 17:18 Acquisition Strategies 24:36 Integration Challenges 29:18 Working with Family 37:41 Public Company Benefits 40:19 Conclusion and Future Vision Connect with Oli on LinkedIn Follow Brave Bison on LinkedIn Follow James Reed on LinkedIn All About Business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk

At a time when consumers are fed up of ads (and advertisers), how can you connect with your target customers and stop them hitting the ‘skip now’ button?  In this episode of All About Business, James Reed is joined by award-winning director and veteran ad-man Paul Weiland OBE. He’ll share how some of Britain’s most well-loved ads were created, how to navigate the often tricky client/agency relationship and answers the question every marketer wants to know: how to create a profit-growing campaign everybody loves.  Paul is a writer, producer and director whose credits include Blackadder and Mr Bean.  He’s also directed 1000s of popular TV ads, most notably, the Gary Lineker Walkers ads. In 2015, he received an OBE for his services to advertising and the creative industries.  02:24-  Paul's Journey into Advertising 05:33-  Early Career and Breakthroughs 09:01-  Directing Commercials and Building a Reputation 20:14-  The Walkers Crisps Campaign 25:47-  Celebrity Endorsements in Walker's Ads 26:09-  The Power Struggle with Supermarkets 28:15-  What Makes a Good Client? 29:58-  The Evolution of the Gary Lineker Campaign 31:58-  The Importance of Continuity in Advertising 36:10-  The Changing Landscape of Advertising 42:06-  From Ads to Feature Films 45:11-  Advice for the Next Generation 48:19-  Reflections and Future Outlook Discover how to connect with your customers online with our Digital Marketing Course Interested in watching one of Paul’s movies? Check them out here Follow James on LinkedIn Watch the hand-built by robots ad: https://www.youtube.com/watch?v=-fXV6KzhBbM  Watch the infamous Gary Lineker ad: https://www.youtube.com/watch?v=SuKgMSUU6-c All About Business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk

We often hear that we need to strive for a more diverse workforce. But what if just having diversity as your goal does more harm than good?  In this Episode of 'all about business', James is joined by Dr. Heather Melville, OBE CMgr CCMI FCBI, to explore how inclusive business practices can drive growth, retain talent, and align organisational values with commercial strength. They shed light on understanding different needs and demographics within the workplace that go beyond mere diversity so you can make impactful cultural changes to help your business thrive. Heather is a Trustee and Senior Advisor, the Chancellor of York University and a Partner at Stork and May. She’s also the Chair and Non-Executive Director of CMI Women, where she empowers and develops women in leadership. In 2017, she was awarded an OBE for services to Business and Gender Equality, which is why she’s the perfect person to talk to us about building an inclusive business. 02:25 Defining Inclusivity in Business 03:58 Challenges and Misconceptions in Diversity 06:55 Practical Steps for Inclusivity 10:57 Leadership and Inclusivity 17:09 The Cost of Ignoring Inclusivity 22:59 Real-World Examples and Stereotyping 26:23 Gender Pay Gap and Organisational Accountability 27:33 Creating Fair and Equitable Workplaces 27:59 Inclusive Hiring Practices 29:23 The Importance of Leadership in Inclusion 30:17 Employee Advocacy and Organisational Response 31:00 Personal Experiences with Leadership 36:12 Balancing Work and Personal Life 44:45 Recruitment Strategies and Positive Action 48:16 Looking Forward: Future Goals and Reflections 50:45 Conclusion and Final Thoughts Follow Healther on Linkedin  Follow Heather on X Follow James Reed on Linkedin All About Business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk

Welcome to 'all about business' with me, James Reed. Every episode, you’ll hear the highs and lows of what it means to be a true business leader to empower you to implement smarter, more meaningful strategy in your business or career.