#JF12 Why is it so important to understand who your dream customer is? (part 1)
You've likely heard the phrase, "You can't hit a target you haven't set." This perfectly applies to the importance of having a very clear definition of your customer avatar.
The thing is that any part of the marketing and sales process that “touches” the customer (which in reality is pretty much EVERYTHING) will improve when you get clear on your customer avatar.
In this episode you will learn:
- An importance of customer avatar
- What business decisions can be driven from knowing your dream customer
- Why understanding deep emotion level is a must
- Customer avatar can also act as a filter
- ....
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Uros Gruber
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