Connecting With Your Crowd Featuring Sam Horn, Intrigue Agency | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing

We're continuing our episode interview series featuring Sam Horn of Intrigue Agency…

Jon Cook:

So, how do I find my crowd? How do I find the people that I really want to serve?

Sam Horn:

I'm so glad you're asking that, Jon. People can't jump on our bandwagon if it's parked in the garage, right? So how can we get our bandwagon out of the garage? Well, once again, I will give a real life success story because I think there is nothing more powerful or persuasive than a real life success story. When we know that someone else has done it, then we start believing that we can too, right? As Maya Angelou said, we can't be it if we don't see it, but here's this success story and then I'll tell you how I help clients do that.

James Rollins came to the Maui Writers Conference. He was a veterinarian in Davis, California. Now he's working six, seven days a week. He's a busy man. He comes home on his 40th birthday. He's so exhausted. He sits down, he turns on the TV, but there is Tony Robbins and Tony Robbins says, if you have a dream and you don't get up off the couch right now and do something about it, it will never happen.

Well, James got up, he walked over to the phone, he called his local Barnes and Noble because what he'd always wanted to do is to write sci-fi and fantasy fiction. And he asked, "Do you have a writer support group?" And they did every Tuesday night, so every Tuesday night he would leave his veterinary practice and he would go and he would get support for his books.

Well, he came to Maui Writer's Conference, and at the opening orientation he heard someone talking behind him. Now we had what was called a manuscript marketplace, a guaranteed look by a top agent or editor or publisher. And this person was saying that he knew who was going to win the manuscript marketplace. In fact, he was so impressed with his writing, he was going to get him a two book deal with his agent and editor, and it was Terry Brooks, Sword of Shannara, one of the top fantasy writers of all time. That was James Rollins. He's talking about my work. James has gone on now to write 18 New York Times best sellers. And it once again, it never would have happened if he hadn't gotten up off the couch, walked over to the phone and called a group of people who would have this front and back, like-minded souls who have simpatico goals, who will encourage each other, support each other, give constructive feedback.

So when I'm working with entrepreneurs or when I'm working with authors or speakers who are your peaks, where can you go so you're not going it alone?

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The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”