Does Design Really Matter That Much on a Sales Page? | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing

When I went to launch my first online course five years ago, I focused so much on the design of the sales page.

What button color should I pick? Is that the ‘perfect’ image for this section? What color should the headline be?

I thought I hit save on the draft of the page, but by chance, I accidentally published my sales page. It stayed up for an entire weekend, and I didn’t know my mistake until I saw a sale come through.

It occurred to me that people were willing to overlook half-baked design or even bad design if they connected with the message on the page.

Now, I’m not saying design doesn’t matter at all - of course it does - but it’s more important to focus on the copy.

Is it absolutely clear the value you’re offering through your sales page? Clarity in your copy will lead to conversions on a bland-looking sales page.

Focus on your message first, then add in great design. If you have to choose though, go with a simple design and a great story to tell.

You will generate more sales with great copy and a bad design over bad copy with a great design.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”