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by Robert Allen, Copywriting and Marketing
Kings of Conversion: Marketing, Copywriting and Ecommerce

Tyler Denk: Inside The Referral Program Powering Morning Brew's 1.5 Million Readers


Over the past 18 months, Morning Brew has done something unheard of — grow their email list from 100,000 to over 1.5 MILLION readers.

For context, I’ve seen companies attempt to double their list in that same time frame and struggle to do so. And breaking 1 million active readers is a feat few businesses ever accomplish.

Yet, they 14x’ed theirs — while maintaining hyper-engaged subscribers.

If you’re like me, you might be thinking how is that even possible? How do you add 1.4 million people to your list in 18 months?

To find out, I invited Morning Brew’s Product & Growth Lead, Tyler Denk, on to my podcast to talk about one of their most powerful secrets on that hockey-stick growth curve: Referrals.

In fact, 420,000+ of their subscribers could be traced back to word-of-mouth marketing and referrals.

But as you’ll hear in the interview, it didn’t happen because Morning Brew slapped up an out-of-the box referral program. It took a lot of testing and customization to get it right. But now that they have, it’s one of the most powerful needle-movers in their business, which will do over 8-figures this year.

If you’ve considered putting together a referral program in your company, give this one a listen!


Episode 3

by Robert Allen, Copywriting and Marketing