Myykö olut itse itsensä? Kuinka suuri merkitys brändillä on oluen myyntiin? Millainen etiketti tavoittaa kuluttajan? Entä miten tärkeää panimolle on brändi ja sen päivitys? Anikón vieraina Juha-Matti Karpale Ruosniemi Brewerystä ja Hanna Montonen Olarin Panimosta. Pääsiäisen kunniaksi studiossa maistetaan mämmiä oluiden kanssa. Oluet: Laitilan Wirvoitusjuomatehdas Mämmi-olut, Teerenpeli Kellariolut ja Kimito Brewing Tropical Thunder. Ohjelman tarjoaa HOK-Elannon [&hellip;]

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Myykö kaunis etiketti huononkin oluen?

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