Uudessa Konversio-optimistien luovuusekstrassa syvennytään luovuuteen eri näkökulmista mielenkiintoisten vieraiden seurassa. IAB Finlandin sisältömarkkinoinnin työryhmä on ollut mukana minisarjan suunnittelussa ja toteuttamisessa.

Ensimmäisen jakson “Kuka saa olla luova” ottaa haltuun IAB:n sisältömarkkinoinnin työryhmästä Isobarin Jussi Hakanen ja kutsuu vieraakseen Katariina Harteelan Reaktor Creativelta ja Mikko Hakkaraisen Milttonilta. Jaksossa keskustellaan siitä kuka saa olla luova ihan ihmisenä, mutta myös yrityksenä tai toimistona.

Luovuusekstra: Kuka saa olla luova?

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DMP, TCF, DSP, CRM, CTR, CPA… Hätä ei ole tämän näköinen! KonversiO-Optimistit eli IAB Finlandin asiantuntijat Pasi Raassina ja Mira Vaurula taklaavat digimarkkinoinnin ammattislangia teema kerrallaan tuoden selkeyttä kollegoidemme arkeen. Jokaisessa jaksossa on teeman mukaisesti vaihtuvat asiantuntijat, aiheet ja näkökulmat sekä sokerina pohjalla yllätys!

Luovuusekstra: Kuka saa olla luova?

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