Focus to Scale With Gary Winter and Rikki Walther of Lawvex

Resource Links:

• CaseFuel Website (http://casefuel.com/)
• Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)
• Lawvex Website (https://lawvex.com/)
• Can You Sell Your Law Practice? With Roy Ginsburg (https://shows.acast.com/the-law-firm-growth-podcast/episodes/can-you-sell-your-law-practice-with-roy-ginsburg)

Intake strategies vary for every type of service. And promoting your law firm’s services can be quite challenging, especially when it comes to tracking down leads and converting them to actual clients.

In today’s episode, we will discuss how Lawvex successfully came up with a holy grail marketing strategy and how it affected the growth of their business. Together with Gary Winter and Rikki Walther, we will discuss the company’s philosophy when it comes to reaching out to their prospects and how they take care of their referrals.

If you are looking for ways to build your law firm’s reach and network, you can learn a thing or two from today’s episode. Tune in today!

We’ll be talking about:

1. Prioritizing intake as a priority for the law firm [01:32]
2. Tracking major stages [04:45]
3. Beginning of the marketing process [07:05]
4. What to look out for in cold calls [10:28]
5. Process after the initial call until the office visitation [16:12]
6. Major traffic drivers for Lawvex [18:13]
7. Dealing with tire kickers [24:31]
8. Price leaders, market rates, or premium? [27:42]
9. Why does Lawvex stand out with its organizational structure? [29:17]
10. The non-traditional set-up attracts partners in [34:12]
11. A salable law practice is a healthy law practice [35:38]
12. Lawvex’s philosophy for follow-ups and no-shows [37:36]
13. Handling objections in achieving close rates [40:40]
14. Consultation framework [43:19]
15. Lawvex’s focus on a referral system [45:52]

About Our Guest:

Gary Winter is the CEO of Lawvex. Winter is a lawyer by profession but with Lawvex, he focuses on handling the business side of the company. He founded Lawvex with a premise that law should be less frustrating for clients, lawyers, and staff. 

Rikki Walther is an experienced intake coordinator of Lawvex. With an educational background of paralegal studies, Walther fits right in with Lawvex. She is responsible for the initial contact and follow-up of the client. With her work in the front lines, she is one of the main pillars of the marketing strategies of Lawvex.

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