How the Rainmaker Mindset Limits Growth with Brian Kennel

Resource Links:

• CaseFuel Website (http://casefuel.com/)
• Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)
• Perform Law Website (https://www.performlaw.com/)

Do you have a rainmaker in your firm?

Or if you don’t like that word  -  someone who’s responsible for bringing in the lion’s share of new clients or high-ticket clients.

Sounds like a rainmaker is great to have, right?

Well… it’s not that simple.

Brian Kennel of Perform Law joins our podcast for a second time to make a case against the rainmaker mindset.

He argues putting too much emphasis on serving individual rainmakers can be a potential tumor for the firm and can actually limit business growth.

In this week’s podcast, Brian talks about the rainmaker mindset, how it can negatively affect overall growth and what you should do instead.

While listening, you’ll learn how to adopt a new mindset approach that encourages the overall growth of your firm. Bingo.

We’ll be covering a lot of ground in this episode, so tune in now!

We’ll be talking about: 

1. Brian provides a bit of background about rainmakers and the firm [01:31 ]
2. Serving rainmakers can be a potential tumor for the firm [04:41 ]
3. The bad codependent relationship between rainmakers and the firm [06:48 ]
4. Steps on freeing yourself from these dynamics [08:57 ]
5. Branding in the legal practice [12:05 ]
6. Understanding what branding is [14:04 ]
7. Learning from how rainmakers brand themselves [18:10]
8. Transitioning from a rainmaker oriented firm into a collaborative one [21:37]
9. Implementing the system in your law firm [24:10]
10. Setting up your firm for content syndicating [26:52] 
11. Removing triple threats in your system [31:04]
12. Adding value to your law firm with this system [34:08]
13. Bottom line, build a good team and stop relying on rainmakers [36:41]

About Brian:

Brian Kennel is the Lead Adviser to Perform Law, which helps law firms and managers make management decisions quickly. He has over 30 years of experience in law firms and shares his expertise with clients who need insightful analysis and business advice in management and finance.

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