Digital Makeover and Transformation at L'Oréal with Dr Marie Taillard
Minter Dialogue Episode #425
Dr Marie Taillard is a French-American senior marketing academic and business leader, faculty member at ESCP Business School and co-author with Béatrice Collin of the brand new Digital Makeover: How L′Oréal Put People First to Build a Beauty Tech Powerhouse, Wiley Press. In this conversation, we discuss her book and the digital transformation process that L'Oreal has undertaken over the last decade. Is it top down or bottom up? How will the changes and accelerated transformation imposed by the pandemic stick? The role of the Chief Digital Officer and how to make it work in a large organisation. We also look at the changes to marketing, the importance of social media and the collaborative mindset.
If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.
Support the show (https://www.patreon.com/minterdial)
Dr Marie Taillard is a French-American senior marketing academic and business leader, faculty member at ESCP Business School and co-author with Béatrice Collin of the brand new Digital Makeover: How L′Oréal Put People First to Build a Beauty Tech Powerhouse, Wiley Press. In this conversation, we discuss her book and the digital transformation process that L'Oreal has undertaken over the last decade. Is it top down or bottom up? How will the changes and accelerated transformation imposed by the pandemic stick? The role of the Chief Digital Officer and how to make it work in a large organisation. We also look at the changes to marketing, the importance of social media and the collaborative mindset.
If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.
Support the show (https://www.patreon.com/minterdial)
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