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by Nohémie Mawaka

Adam Elabd + Yiyi Mendoza - Yesfolk


#LetsTalk Season 3's final episode presents Yesfolk Tonics, where we chat with the founders and husband and wife duo Adam Elabd & Yiyi Mendoza on their New York-based beverage company. As we chat, Adam & Yiyi care for their newborn baby and actively show how they balance running their amazing, family-led small business with Yiyi's brothers while embracing their new family life!
Listen in on their story of how they started the company, what decisions they make to maintain their business especially during Covid, and how they came up with such impactful branding.



Episode 24

by Nohémie Mawaka