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Marketing Honestly Show

Should big clients pay higher prices?

Marketing Honestly Show
Marketing Honestly Show

I received a question about the ethics of pricing your services based on how much the client can afford:

Is it fair to base your pricing on how much people can afford - [for example,] charging a large and wealthy company a lot more - or should it always be based on fairness and good value, even if the company is willing to pay your artificially high fees?

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