In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance. While this is a great time-saving strategy that can help you post more consistently and repurpose content across platforms, there are also a few downsides, including the ability to stay on top of trends as they happen. Join us as we outline some of the ways that content batching can hurt your brand and how you can adjust your process appropriately! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Batching Content Can Actually Hurt You Sometimes (Here's Why). [00:43] Downsides to batching content, including being slow to respond to topical issues. [01:25] How batching content ahead of time can prevent you from leveraging trends. [02:11] The psychology behind why reaction videos perform so well. [02:40] Adjust your batching process to make room for current events in your content. [03:36] Exploring the relationship between trending topics and audience retention. [03:50] Tips for batching your content appropriately (flexibility is key!) [04:15] That’s it for today! Don’t forget to rate, review and subscribe! Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Chartable Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is saturated, but that couldn’t be further from the truth. In fact, now is the perfect time to get into the podcasting space; tune into this episode to hear why! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: How YouTube And Spotify Are Changing The Podcast Game. [00:27] The recent announcement made by Spotify impacts the discoverability of podcasts on the platform. [00:53] How YouTube is taking advantage of the podcast space. [01:03] Comparing the number of YouTube Music/Premium and Spotify subscribers. [02:01] The importance of having a video version of your podcast. [03:00] The number of podcasts that exist. [03:12] Figures that show how to podcast growth has been decreasing over the years. [03:42] Why Spotify is putting so much money into podcasting. [04:31] Go out there and create a podcast! [04:48] Tools that you can use to repurpose your podcast content. [05:20] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Spotify YouTube Music Exploding Topics Joe Rogan ChatGPT Craftly.AI Jasper Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Give us feedback on this new format in the rating section and include your e-mail for a chance to ask a question live on a Marketing School podcast! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all of them. That’s why, in this episode, Eric and Neil share their advice for repurposing content, frameworks that you can use to assist you with repurposing, and the tools that you can use to ensure that your content resonates with your audience! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: The Recipe For Success With Any Content. [00:36] Variation between social media channels. [01:01] The benefits of repurposing content (and an example of how to do this). [02:10] Tools that will allow you to see how your Tweets are performing. [02:25] The importance of developing a hook for your content. [03:44] Why you don’t need to try and track every single piece of content you post. [04:16] Why we love Riverside. [05:01] Tools that will help you create content that resonates with your audience. [06:40] Frameworks to use to repurpose content in an efficient, effective way. [07:24] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Tribescaler Hypefury Riverside Google Trends AnswerThePublic Ahrefs Ubersuggest Semrush Quora ChatGPT Silicon Valley Bank How to Create 64 Pieces of Content In A Day Content Sprout Method Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having just returned from one conference and getting ready to attend another, so it’s a great time to have this conversation. Tune in today to hear their top tips and tricks on public speaking, including getting to know your audience, adding trends and frameworks to your presentations, and practicing your talk! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: How to nail your public speaking performance. [00:51] One of the biggest mistakes people make when speaking at a conference. [01:04] What you should try to learn about your audience prior to your talk. [01:46] How and why Neil’s approach to creating presentations has changed over time? [02:40] The question that Eric always asks the organizers of the events he is speaking at. [03:55] Advice for choosing the topic of your talk. [04:31] The importance of practicing your talk at least once. [04:56] What to include in your presentation. [06:11] Neil’s approach to creating slide decks. [06:45] Valuable lessons to be learned from Guy Kawasaki’s 10/20/30 rule of presentations. [07:46] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Guy Kawasaki Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expand your business across the globe, hiring offshore talent could be the solution you have been looking for. Tune in today to hear how to make offshoring work for you! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: When should you hire offshore marketing talent? [00:52] How offshoring can help you save money. [01:11] The benefits of offshoring or ‘global expansion’ for growing your company. [01:45] The time difference that you should aim for when you are undergoing a global expansion. [02:13] Examples of fields that have great offshore talent. [02:43] A great offshoring hack! [03:37] Factors to be aware of when hiring offshore talent. [04:15] Why you need to create more than a job description when hiring offshore talent. [04:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference, they chose a few of the key learnings from their trip relating to business and marketing ROI to share in this episode. From hosting dinners to time schedule, tune in today to hear about the most effective ways to boost your ROI! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: how to get maximum ROI from conferences. [00:27] An overview of our recent experience at Affiliate World Dubai. [00:55] Why do we always connect with people we know when we travel to different countries? [01:52] ROI from dinners with attendees versus ROI from dinners with speakers. [02:08] What we have found ROI from conference booths to be like. [02:13] How doing one-on-one or group sessions at an event helps to boost ROI. [03:07] Benefits of in-person meet-ups with regard to ROI. [03:45] The upcoming conference that Neil and Eric are speaking at. [04:11] The app that helped Eric and Neil manage their schedules in Dubai. [04:30] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Affiliate World Dubai Timeshifter Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonable price. And right now, he’s struggling to find those, which has left him with a lot of extra cash on his balance sheets. Tune in as we discuss the current state of the economy, what Warren Buffett’s behavior tells us about what is to come, and why now could be an ideal moment to invest in your own company! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers. [01:39] Why Buffett’s behavior indicates that there is a lot of opportunity out there. [02:06] What Buffett looks for when he’s investing and why many companies currently have a lot of extra cash on their balance sheets. [02:38] A reminder to be greedy when others are fearful, and fearful when others are greedy. [02:51] The opportunities for you as a marketer and business owner in the coming months. [03:48] How tougher economic times can affect marketing costs. [04:08] Why this could be a great time to further invest in your business. [07:41] How you can be both aggressive and conservative in your growth strategies. [08:17] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Berkshire Hathaway Inc. Marketing School Episode 2401: How Digital Advertising Will Change in 2023 & Beyond Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitations are shaking up the world of marketing and digital advertising. In today’s episode, we break down the ways we expect companies to adapt in 2023 and how to leverage the new opportunities available to you! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Digital Advertising Will Change in 2023 & Beyond. [01:01] Neil’s prediction is that companies will need to spend much more on data and analytics. [02:04] Why employees (and their social media accounts) are an important marketing opportunity for companies. [02:41] How companies are increasingly trying to establish and leverage their own channels. [05:03] Why do we expect to see a proliferation of content? [05:46] Eric’s expectation is that more companies will use mergers and acquisitions to acquire platforms that will buy them attention. [07:17] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Marketing School Episode 2397: Are Uber and Lyft Ads Actually Viable? Marketing School Episode 2399: The App Tracking Transparency Recession Entrepreneurs on Fire Podcast Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top methods for managing your routine and how to get the most out of your working hours. Learn about the benefits of keeping your schedule open enough that you can get some real work done, the power of time blocking, and how using an iPad will help you stay on task and on track! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How The Best Marketers Manage Their Most Important Resource, Time. [00:35] An overview of the timesheets that Eric creates for every quarter. [02:06] How Neil uses his iPad to streamline his time. [03:23] Why the iPad is the ultimate business tool. [04:47] The benefits of time blocking and not overfilling your schedule. [05:45] Why Neil and Eric are big proponents of 15-minute calls. [06:35] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Nextiva Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2401, Neil and Eric talk about the app tracking transparency recession. The tech industry has been having a tough time, with massive lay-offs making regular headlines and increasing tracking and privacy changes leaving some companies scrambling to adapt while others continue relatively unaffected. We delve into the app tracking transparency recession, how to understand it within the broader context of the current economic downturn, and how you should be adapting as a company. To learn more about this phenomenon and why now is the time to harness your creativity and find new opportunities, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The App Tracking Transparency Recession. [00:30] An overview of what the app tracking transparency recession is. [00:52] Why the tech industry is experiencing a more intense recession than the rest of the economy? [01:05] Apple’s iOS changes and how it has affected select tech companies. [03:11] How to adapt during this turbulent time. [04:11] Why do marketing companies have a chance to be more creative and find new opportunities? [05:36] How AI and data analytics tools can help address the rise in tracking and privacy changes. [06:27] Why marketers should be asking clients about what will help them most. [07:40] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Stratechery by Ben Thompson Meta Snap Inc. Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2400, Neil and Eric discuss what they learned from a Miami Founder’s Mastermind. For his latest Leveling Up Founders event, Eric decided to take a risk and try out an entirely new format. But one thing remains consistent: ultimately his events are all about the people who attend. Because when you have high-caliber attendees from a diverse range of industries it creates an incredible opportunity for the sharing of ideas where everyone can walk away with new insights and experiences. Tune in to learn how Eric topped his previous (and highly successful) event in Beverly Hills, what Neil found so special as an attendee of the Leveling Up Founders Mastermind in Miami, and how you can get in on the next one in LA! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What We Learned From A Miami Founder's Mastermind. [00:40] Learn about Eric’s recent Leveling Up Founders event in Miami. [01:13] How Eric changed up the format for his latest event. [01:51] Neil’s experience as an attendee of Eric’s latest Mastermind. [02:31] How the diversity and knowledge of the attendees elevated the overall experience. [04:28] Why Eric’s Mastermind events are all about the people. [05:45] Find out how you can join Eric’s next Leveling Up Founders Mastermind in LA. [05:54] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Leveling Up Founders Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2399, Neil and Eric talk about whether Uber and Lyft ads are actually viable. Uber’s new advertising model has seen huge growth, but is it honestly helping companies find new audiences? Find out which companies are getting the best results from their advertising dollars in their partnerships with Uber, Lyft, and others, as we break down just how viable these new advertising streams truly are! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Are Uber & Lyft Ads Actually Viable? [00:37] The high rates of growth Uber is seeing with its new advertising model. [01:24] Learn which businesses are getting the best results from Uber advertising. [03:03] The rates you can expect to pay with new advertising streams from companies like Lyft, Uber, and more. [04:07] Our recommendations on who should be using Uber and Lyft advertising for the best ROI. [04:12] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Uber Ads Lyft Media Walmart Ad Center Target Weekly Ad CVS Advertising Kroger Advertising DoorDash Advertising Marketing School Weekly Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the internet are detailing how best to use these new technologies. But how are companies really investing in AI? And how does marketing fit into the mix? Tune in as we discuss what all the fuss is about, why its uses for marketing are overhyped in the short term, and how you should be using these tools instead! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why AI Is Overhyped For Marketers Right Now. [00:50] How businesses are prioritizing their AI investments. [01:53] Why current AI tools are overhyped for marketing? [02:15] How AI chat tools are limited by their input. [02:58] The long-term impacts of AI chat tools versus the short-term impacts. [04:23] Some of the ethical and legal issues that will arise from AI chat tools. [05:13] Why it’s still worth using these new tools and how to manage your expectations. [05:31] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: OpenAI Chat GPT The New Bing Stable Diffusion Online DALL·E 2 Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a quick reaction video. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2396, Neil and Eric talk about how to create a marketing moat around your business. Customers will always prefer buying from brands that they know and trust, but how do you go about building that affinity with your audience? We unpack what it means to create a marketing moat around your business, why it’s about more than just creating an amazing product and some of the best ways to build trust with your customers over time. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create a Marketing Moat Around Your Business. [00:30] What it means to have a marketing moat around your business. [01:02] The role of marketing and media in establishing trust with your customers. [01:37] How to create excitement around your brand beyond producing a quality product or service. [02:39] Examples of how brands differentiate themselves in novel and interesting ways. [05:39] That’s it for today! Don’t forget to rate, review, subscribe, and check us out on YouTube! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil & Eric do an emergency podcast on the Silicon Valley Bank situation and give their thoughts on what is likely to happen. Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2394, Neil and Eric explore the viability of partnerships as a growth channel. Partnerships can be a great way to broaden your network and gain traction, but it may be years before you start seeing a real return on your investment. Tune in to learn about the most effective ways to approach partnerships and how best to build your partnerships team! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Viable Are Partnerships as a Growth Channel? [00:37] The considerable amount of time and energy it takes to build a partnerships team. [01:16] Examples of how partnerships can work effectively. [02:51] How to approach partnerships, especially if you’re just starting out. [03:42] Creative ways for you to leverage your partnerships. [04:46] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Marketing School on YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro. Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2393, Neil and Eric talk about what to do when you’re feeling content burnout. The grind of creating endless reams of content can quickly lead to burnout if you don’t have the proper systems in place. Find out what we’ve learned about how to create content sustainably and avoid burnout, from focusing on topics that you’re passionate about to delegating when you need to. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What to Do When You’re Feeling Content Burnout. [00:30] The importance of picking topics you’re passionate about. [01:07] How to make pivots on YouTube without losing your audience. [01:55] The value of taking breaks when you need them. [02:40] Ensuring you have the necessary systems, processes, and teams in place to support you. [04:48] Understanding your strengths and knowing when to delegate. [06:03] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [06:15] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Vanessa Lau ChatGPT Jasper Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro. Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2392, Neil and Eric talk about how to use pillar content to 10x your output in 2023. We all have different strengths when it comes to content creation, be it writing, recording, or speaking. We break down how to make the most out of your pillar content by remixing it for a variety of platforms and reaching an exponentially larger network! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Use Pillar Content to 10x Your Output in 2023. [00:25] The definition of pillar content and how it shifts depending on your context. [01:13] How to identify and 10x your pillar content. [02:06] Using other channels to get the most out of your content. [04:27] How to leverage your various networks. [05:18] How Vanessa Lau repurposes her content, to great effect. [06:49] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [07:01] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Vanessa Lau Vanessa Lau on Instagram Vanessa Lau on YouTube Vanessa Lau on TikTok Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro. Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices