Cold call training 1: Hector Forwood From Cognism

Welcome to the Cold-calling series!

During these 20-30 minute sessions, I meet with SDRs from all over the world (we're starting in England) and have them mock call me and pitch me their product. After that call, we turn it around and role-play the opposite way, I learn a bit about their product and I pitch them their own solution.

Our first guest on the show is Hector Forwood from Cognism!

PS. If you're bored, scroll here is the index and jump directly to the specific sections that are most useful to you. I've highlighted the ones that I think you'll benefit the most from.

Index:

0:40: Call context

1:28: The cold call from Hector

5:10: Hector's thoughts on the call and more context on Cognism

6:20: Tito's Analysis of Hector's call

7:00: Tito Learning more about Cognism to prepare for the call

12:20: Tito Cold Calls Hector

15:50 Hector Analyzing Tito's Call

17:20 Tito Explains how he thinks about cold-calls and what he did