#33 - Alex Kantrowitz on going solo as the creator economy goes mainstream
Alex Kantrowitz is a journalist who has spent years studying the inner workings of tech companies—how and why they make strategic decisions. He’s also a solo creator with a newsletter and podcast (Big Technology), and has written a book, Always Day One, in which he studies the internal decision-making frameworks within big tech companies.
In this conversation, we talk to Alex about:
- Why the creator economy went mainstream, and how Big Tech’s attitude toward it shifted
- Why he is bullish on Twitter Spaces and why he thinks live audio will not really replace podcasting
- His work as a solo creator, and how having direct control of his audience compares to his time working for larger media companies
- The pros and cons of monetizing through advertising versus subscriptions, and
- His personal strategies to avoid burning out
Brought to you by Means of Creation, an Every newsletter
https://every.to/means-of-creation
Music by Keizo Fish
In this conversation, we talk to Alex about:
- Why the creator economy went mainstream, and how Big Tech’s attitude toward it shifted
- Why he is bullish on Twitter Spaces and why he thinks live audio will not really replace podcasting
- His work as a solo creator, and how having direct control of his audience compares to his time working for larger media companies
- The pros and cons of monetizing through advertising versus subscriptions, and
- His personal strategies to avoid burning out
Brought to you by Means of Creation, an Every newsletter
https://every.to/means-of-creation
Music by Keizo Fish
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