Guest, 5/21/18: Melissa Waters, VP of Marketing, Lyft by by David Reibstein

Guest, 5/21/18: Melissa Waters, VP of Marketing, Lyft

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David Reibstein is the host of Measured Thoughts radio show (on Wharton Business Radio, Sirius XM Radio Channel 111. Measured thoughts offers unique, executive-level insights into the efforts required to measure the effectiveness of marketing initiatives. The show is composed of one-on-one informal discussions with today’s top CEOs and CMOs to provide a candid look at the state of marketing measurement today.