Southwest Meat Association shares success of in-person summer convention

After planning for both in-person and virtual conventions last year, the Southwest Meat Association (SMA) was able to hold its 2021 convention in person in late July in Round Rock, Texas.

In this episode of the MEAT+POULTRY podcast, Joe Harris, president and chief executive officer of SMA, explains the differences in this year’s in-person event and previous conventions and how this year’s show exceeded expectations.

Next, he shared the background of the convention and suppliers showcase and how it’s evolved over the years.

Harris explained some of the major concerns his members have going into the future, including COVID-19, supply chain logistics, workplace issues and fluctuating commodity prices.

Finally, Harris described what the Southwest Meat Association is planning for the rest of 2021 including plans to visit members and organize its February conference.

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