What is Brand? | What is Brand Personality?

Welcome to Media Monkey Podcast of Branding, Advertising and Marketing. 

This podcast is all about Brand & Brand Personality.

A brand is a perception that represents a company in the minds of consumers. It is what a firm promises to its customers. It represents the image of what a company is and the purpose of its existence.

Brand Personality is the set of “human characteristics” that the consumer can relate to with a particular brand name. It is what the brand can live and die for. It is composed of a unique set of attributes that only that particular brand possesses. These can be gender, age, socio-economic class, psychographic, emotional characteristics.