Dan Kuschell on the Rise of the Hybrid Consulting-Agency Model & Defining Our Value in an Emerging Category

The marketing world hasn’t been able to categorize a service that isn’t just strategy like consulting or just done-for-you like an agency. There isn’t enough in the public consciousness around a service that combines strategy with implementation.  

How we market ourselves affects how people perceive the value of this service. 

How can we sell hybrid consulting-agency offerings to a marketplace that doesn’t quite understand this new category, and who will own this new space? 

In this episode author, thought leader and Business Growth Specialist, Dan Kuschell talks about positioning ourselves in an emerging marketing service category, and why a lot of marketing advice is outdated in today’s world.