2020 has caused a massive upheaval in the world of events, but a lot of new opportunities are emerging as the industry explores new ways to deliver a great experience in a new world.
It’s even more critical now for events to deliver a win-win for speakers, sponsors, sales teams, organizers and attendees. That means going beyond the event logistics and pinpointing what ROI looks like for everything involved. Now more than ever, events are a platform for accelerating shortening the sales cycles, driving partnerships and networking.
What are the event trends that have emerged because of covid-19? How can we make sure virtual events can still be a platform for networking and relationship-building? Why should we opt for taking part in a virtual event instead of creating our own?
In this episode, I’m joined by B2B Event ROI & Account-based Marketing Strategist, Michelle Nicole McNabb. We talk about what the developments of 2020 mean for speakers, authors, coaches and consultants.
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