How to Sell When You Can't Rely on the Emotional Highs of Live Events w/Peter Winick

The psychology of live events facilitated emotional and impulsive buying, but 2020 has made this impossible, forcing businesses and thought leaders to shift the way we sell. Even before the pandemic, businesses that were based on selling at live events were struggling. 

Because it’s now easier for people to buy products online, the peak emotional state that causes much of the selling at events is gone. 

In a world where people are buying from their devices, how we sell and what we sell has to be packaged for the internet. This is the time to reinvent what we do, instead of waiting to resume what we did before. How we sell, and even how we measure success in our work and our marketing has to change. 

What does it take to still be effective without the in-person aspect of events? How has 2020 shifted the meaning of a day’s work? In this episode, CEO of Thought Leadership Leverage, Peter Winick returns to talk about how this year has impacted how we sell our products.