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by Kim Alley and Katya Gribanova

Behind the scenes at QVC


Jeanette Shustack-Allred is a photographer currently based in Philadelphia, Pennsylvania. She specializes in fashion and beauty product photography. In 2016, she earned her Bachelor of Science degree in photography from The Art Institute of Pittsburgh.

Shustack-Allred’s work reflects an influence from both fashion and graphic design. She utilizes bold color and patterns within her work, which gives her photographs a distinctive sense of elegance. She plays with dynamic color combinations that highlight relationships in her subjects. Her skill with interpretive lighting creates dynamic geometric elements within the frame. Shustack-Allred has her hand in every part of the production of her imagery. She conceptualizes the models hair, makeup and wardrobe for her projects. She also is involved in the photo styling on set, building backdrops and creating accessories, like headpieces, that she uses in her photographs.

Shustack-Allred incorporates fashion and beauty into her personal work as well. She creates photographs with social themes such as women’s empowerment and environmental issues. Her past series Common Ground and Celebrating Women explore some of these subjects. Shustack-Allred is currently working on a project that investigates recycling and reusing materials, with a connection to fashion. She will be studying recycling in general and then tying it to reusing materials in the fashion industry.

Along with fashion and product photography, Shustack-Allred also has a background in graphic design and videography. For thirteen years she worked in the U.S. Army as a Multimedia Illustrator. Here she designed products like logos, page layouts, and posters. Knowing this, you can see how she is influenced by graphic design. Her time in the Army is also where she learned video editing. Shustack-Allred continues to explore video in her current work. She now films and edits her own videos, as well as creating animations with still images. As in all of her imagery, she ties in fashion elements into her video work as well.



Linda Russell's styling and design career started 11+ years ago. Linda's expertise includes, but not limited to: art direction, wardrobe, editorial, commercials, beauty, social media, branding, athletes & celebrity styling. 

Six years ago, she moved to the east coast to continue her journey. Soon after, she was hired by the agency Creative Drive. She was promoted to Lead Stylist for the client Under Armour. Shortly after being promoted to Lead Stylist, she was given the opportunity to Art Direct for Under Armour & National Geographic for various projects. Her role as the lead stylist & art director was to direct, provide creative ideas along with mentoring and training others. After 3.5 years of working for an agency she decided to start her own business Linda Russell Style. She has expanded her business to not only fashion & art direction, but also interior styling and design.

Some of Linda's clients include National Geographic, Under Armour, McCann, NFL, Verizon, Smartypants, 33mile, CustomInk, Boscov's & QVC.

Most recently Linda moved to Austin, TX where she is looking to expand her business and discover new possibilities.




Episode 17

Season 3

by Kim Alley and Katya Gribanova