Creating a powerful experience for customers can deliver economic upside for businesses. Dan Heath, co-author of the best-selling book The Power of Moments: Why Certain Experiences Have Extraordinary Impact, explains how Southwest Airlines makes more money by entertaining passengers during their flights.
  
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Dan Heath on the Economic Upside of “Moments”

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Join hosts Dylan Lewis, Deidre Woollard, Ricky Mulvey, and Mary Long as they cover the day’s top business news and financial headlines with the Motley Fool's team of investment analysts. Tune in on weekends for the greatest investing classes you never got the chance to take in school and perspectives from special guests helping to shape the future.

Dan Heath on the Economic Upside of “Moments”

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