👋Clubhouse, is a new audio-based social network app. The app has increased its user base by 5-to 6 times, especially during the COVID-19 pandemic, where it offered a new possibility to communicate during the lockdown. The trend of social audio is likely to stay as tech competitors are working on their rivaling apps.
What is so special about the Clubhouse? What are its benefits?
In sum, Clubhouse is an authentic way to interact with people and brands: The human voice is mankind’s oldest and fastest medium. Hearing people’s real voices touches us and can help build new connections faster and in a deeper way. Bloggers like Neil Patel highlight the absence of “Screen Fatigue” as an essential feature setting of Clubhouse. Unlike Facebook and Instagram, you can consume audio passively, meaning that you can still be fully engaged while driving to work and take part in meaningful discussions. Michael Stelzner from the Social Media Examiner, writes: “It’s been a long time since we’ve had this kind of energy about a new platform.”
Here is how NGOs and Nonprofits can benefit from using Clubhouse.
➡️ 1. BUILDING NEW RELATIONSHIPS
Clubhouse offers a powerful way to make new connections with supporters, media, donors, and businesses. Nonprofits can use it as an opportunity to invite people to a new relationship, where both parties benefit. Large NGOs have already built their stand-alone or individual profiles on Clubhouse. Your Clubhouse profile will be seen, found, and followed.
➡️ 2. STANDING OUT AS AN EXPERT
Clubhouse allows individuals from your organization to stand out as experts. By creating rooms on the mission you’re passionate about - or if you are promoted to speakers and moderators - you can contribute to valuable conversations, and can quickly establish yourself as an expert in the field.
➡️ 3. BUILDING BRAND AWARENESS
Regardless of what room you enter, you'll be representing your nonprofit. You'll have the opportunity to not only highlight your organization's mission but to educate about your mission and help others better understand the services and value you can offer.
➡️ 4. TESTNG NEW IDEAS
Startups use their Clubhouse community to ask for feedback on new features. Thus, it can serve as your focus group for new content ideas or outreach strategies. If you are still trying to figure out what topic to cover for your next blog post or which fundraising story to highlight, you can create a room, pitch the idea, and ask for feedback.
➡️ 5. COCREATING
Clubhouse conversations ought to be fast-paced, direct, and relevant. They offer the possibility to exchange ideas with experts from other organizations or sectors and learn from them. It is a give and take, where your contributions are rewarded with insights, new expertise, and new networks of excellence.
➡️ 6. STAYING UPDATED
Clubhouse is listening to cutting-edge knowledge and news. You can follow influential people in your field, keep tabs on your other players, and listen to your areas of expertise to keep up with current news and trends in your sector.
➡️ 7. LAUNCHING & FUNDRAISING
Is your organization about to issue a report or new fundraising initiative? Schedule a clubhouse room in advance and educate the audience about the most important points. It provides you an opportunity to orchestrate the story, bring your main points forefront, and initiate meaningful discussions with your audience and potential donors.
Further links:
Find out which organizations are using Clubhouse and find friends who could invite you:
clubhousedb.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/ngo-weekly/message
