Moment #2: Ban These 5 Words from Your Corporate Values

Moment #2 // Ban These 5 Words from Your Corporate Values

Virtually every company has a set of values that adorns its glossy brochures and marketing materials. But many of your customers (and your own people), will be deeply cynical about them.

What words should you avoid, and how do you not fall into the trap of having a meaningless set of company values. You can take a deeper dive into these insights by listening to Ep.10: Are Company Values Meaningless?

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