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On Strategy Showcase

How Cadbury's "there's a glass and a half in everyone" rebuilt the brand

On Strategy Showcase
On Strategy Showcase

Cadbury’s belief that generosity is in everyone rebuilt its business. Sophie Kerbegian, former Head of Planning at VCCP and Benazir Barlay-Batada, Marketing Director at Mondelez share the backstory of this Grand Prix award-winning campaign.

On Strategy Showcase
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