Tips to Improve Patient Social Media Engagement #153

Your patients are talking, connecting, and engaging on social media everyday; but are you a part of their conversation? It can sometimes feel like there isn’t a ton of value in focusing on social media, but in this episode you’ll see that it is vital to the life and success of not just your practice, but your overall message and thought leadership. Let’s dive in and gain some valuable tips on improving your patient’s social media engagement. We’ll take a look at first growing a loyal follower base in the simplest way possible and then some winning strategies that will optimize your content and overall results. [00:01 – 02:41] The Value in Social Media Let’s talk all things social media! Today’s topic - Tips to improve patient social media engagement There is real value in upping your social media game but it takes planning [02:42 – 11:33] How to Grow a Loyal Audience The key is consistency Step 1 - Put a face to it Step 2 - Post engaging and educating content Step 3 - Plan and optimize - it’s time to connect [11:34 – 18:51] Tips to Improve Patient Social Media Engagement Logistics - seeding new likes and running offers ads Making it easy for your customer avatar to engage Join in with the conversations that excite you Example of Justin’s campaign Leave your content with questions [18:52 – 22:59] Closing Segment Don’t be afraid to get your team involved The Big Idea Approach Final thoughts Stay tuned for more. Like and comment for a chance to win a free consultation Tweetable Quotes: “It offers a lot of tools when it comes to marketing, a great way to connect and most importantly really put yourself out there as that thought leader - that expert, and grow that brand; but it all starts with engagement.” - Kelley Knott “Don’t feel overwhelmed, and don’t give up. It’s all about consistency and growing your network…” - Kelley Knott Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott