#17 Mini Mealtimes - A dietician in your pocket

I am joined by Veronika Kapustina, an early-stage investor and advisor, who started her journey working on capital raising for late-stage technology corporates such as Uber, Airbnb and Netflix in London and later in California. After moving to the West Coast she started mentoring seed-stage founders and quickly realised that her passion lay in angel investing. After building a high-performing portfolio, Veronika has now become a founder herself, currently setting up a Venture Fund focused on investing in seed-stage founders who come from a social science background.

We listened to the pitch from Marie Farmer, founder of Mini Mealtimes app, looking to revolutionise how children's nutrition is both tracked and improved. The app provides personalised nutrition reports, easy to use food diary, expert nutrition advice and dietician-approved recipes. This was a problem for Marie as a mother which led her to set up the idea; a very assured and confident pitch. We dug deep on the business model and subscription model, getting scale for a B2C app, advertising within an app and building a team and a moat.

Brought to you by my Startup Playground, Horseplay Ventures - https://horseplay.ventures/
Mini Mealtimes - https://www.minimealtimes.com/
Veronika Kapustina - https://www.linkedin.com/in/veronika-kapustina-8a590914/