Sanjay Jenkins got off to a rocky start in eCommerce, but grit, determination, and a love of the game have really paid off. As Director of eCommerce at Buff City Soap, he’s had tons of opportunities to explore and experiment in the digital space.
In this episode of Playing for Keeps, Sanjay talks about their process of building out an SMS channel, bridging a physical location and a digital store, and how Buff City works to improve the day-to-day lives of their customers.
Bonus: Kristen reveals her enneagram number.
In this episode of Playing for Keeps, Sanjay talks about their process of building out an SMS channel, bridging a physical location and a digital store, and how Buff City works to improve the day-to-day lives of their customers.
Bonus: Kristen reveals her enneagram number.
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