Building Genuine Trust in the DTC Market with Scratch Pet Food
Personal touches, incredible experiences, following through on promises, and keeping things interesting: that’s the formula that Scratch Pet Food has used to disrupt their industry.
The results have been pretty amazing. Changing your dog’s food is a huge step, and trusting a new brand isn’t easy, but Scratch works hard to help their customers transition with confidence.
Kristen and co-founder Mike Halligan dig deep into relationship-building this episode, with a particular focus on the techniques businesses can use to really understand their customers.
The results have been pretty amazing. Changing your dog’s food is a huge step, and trusting a new brand isn’t easy, but Scratch works hard to help their customers transition with confidence.
Kristen and co-founder Mike Halligan dig deep into relationship-building this episode, with a particular focus on the techniques businesses can use to really understand their customers.
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