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Playing for Keeps

How Battlbox is Changing the Experience Around Survival Products

Playing for Keeps
Playing for Keeps
John Roman didn’t expect to become a key member of the Battlbox team. As an initial investor, it was really the astounding growth of the business that brought him into the fold as a full-time leader in the business.

John talks about discovering demand, testing new products with your community, and getting infected by the enthusiasm of your customers. Battlbox has amazingly invested fans and it all comes down to a top-notch brand experience and fantastic products.

Plus: how a Reddit-style forum can build up the conversation around the brand.
Playing for Keeps
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