Head of Strategy at FutureBrand North America, Lynne Field, delves into the importance of brands avoiding the "Purpose Void." She explores how brands can authentically incorporate social responsibility and purpose-driven initiatives into their brand strategy without falling into common traps. Lynne shares insights on key indicators that signal a brand may be at risk of operating in the "Purpose Void" and offers strategies for realigning brand purpose effectively. Show Notes Connect With:  Lynne Field: Website // LinkedIn  The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Head of Strategy at FutureBrand North America, Lynne Field, delves into the concept of strategic brand bravery and its impact on business transformation. By combining strategic rigor and design thinking, FutureBrand helps clients like Cigna, GM, and L’Oréal create and manage brands that resonate with consumers globally. Lynne's insights shed light on the importance of embracing brand bravery to drive positive change and differentiation in the competitive market landscape. Show Notes Connect With:  Lynne Field: Website // LinkedIn  The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Building brand affinity with any audience requires a deep understanding of their cultural background and values. Moving beyond stereotypes and preconceived notions, brands must embark on a journey of genuine cultural immersion to connect with their target audiences effectively. Today, Tiyale discusses positioning your brand for the Black consumer audience. Show Notes Connect With:  Tiyale Hayes: Website // LinkedIn  The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Aligning with core human insights is key to reaching a broad audience, but it's equally important to deliver value to your specific target market. This balancing act is exactly what drove BET to rewrite its brand strategy, ensuring its continued relevance for the next 40 years. Today, Tiyale discusses driving relevance back to a 40-year-old brand. Show Notes Connect With:  Tiyale Hayes: Website // LinkedIn  The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. Social media has empowered consumers to voice their opinions and preferences. This two-way communication is leading to a new era of brand strategy that is data-driven and informed by consumer feedback. Today, Shayna discusses the intersection of fashion social media and brand marketing. Show Notes Connect With:  Shayna Macklin: Website // LinkedIn // Twitter The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. In an oversaturated influencer market, brands are seeking effective partnership strategies. Fortunately, evergreen creator programs and cross-branded collaborations offer the reach and impact brands need in today's marketing landscape. Today, Shayna discusses creative fashion brand partnerships. Show Notes Connect With:  Shayna Macklin: Website // LinkedIn // Twitter The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Whether you're a household name or a budding startup, crafting the right message and targeting the appropriate channels is key to success. However, the strategic approach can differ depending on a company’s size, budget, and resources. Today, Denis discusses growth marketing for large brands versus startups. Show Notes Connect With:  Denis Scott: Website // LinkedIn  The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey, he’s dealt with the intricacies of marketplace businesses, striking a balance between customer acquisition and engagement, and adapting strategies based on industry dynamics and company lifecycle stages. Today, Denis discusses insights from leading marketing strategies at Lyft and OpenTable. Show Notes Connect With:  Denis Scott: Website // LinkedIn  The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. In stark contrast to previous generations, Gen Z is more likely to pursue their passions rather than settle for something they don't enjoy. Ultimately, schools that maintain a one-size-fits-all curriculum instead of identifying students’ passions and building upon them, risk failing to engage this new generation. Today, Amin discusses why education needs a rebrand. Connect With:  Amin Shaykho: Website // LinkedIn // Twitter The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To reach this demographic and build a brand they connect with boils down to understanding what captures their attention. Today, Amin discusses building a brand for Gen Z. Connect With:  Amin Shaykho: Website // LinkedIn // Twitter The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lee Anne Grant, Chief Growth Officer at Babylist, delves into brand marketing in the baby product industry. Brand trust and awareness play a critical role in influencing purchasing decisions in the baby product vertical. In this high-stakes environment, where every decision feels monumental, brand marketing becomes an essential tool for baby product companies to connect with parents and establish themselves as a trusted resource. Today, Lee Anne talks about the importance of brand marketing in baby products. Connect With:  Lee Anne Grant: Website // LinkedIn // Twitter The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lee Anne Grant, Chief Growth Officer at Babylist, delves into brand marketing in the baby product industry. Learning from the downfalls of Babies R Us and ByeByeBaby, Babylist took a strategic approach to physical retail. Last summer, they opened a Beverly Hills showroom, partnering with various brands to create engaging brand experiences, propelling Babylist's brand awareness beyond traditional retail metrics. Today, Lee Anne dives into how Babylist leverages customized partner content to drive brand awareness. Connect With:  Lee Anne Grant: Website // LinkedIn // Twitter The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Clare Hart, Managing Director at Critical Mass, delves into the future of digital advertising in the latest episode. We've all seen the rise of AI and automation, and the sheer power it brings to personalized marketing at scale. But what about venturing beyond established markets? How can you take your brand message and effectively connect with entirely new audiences overseas? Today, Clare discusses establishing your agency in a new market and overseas. Connect With:  Clare Hart: Website // LinkedIn  The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Clare Hart, Managing Director at Critical Mass, delves into digital advertising and global expansion. The digital advertising landscape is constantly evolving, and as brands set their sights on new markets, fresh challenges and considerations emerge. From balancing the need for local relevance with brand consistency to navigating cultural and legal hurdles, a lot of factors come into play when approaching global expansion. Today, Clare discusses the future of digital advertising. Connect With:  Clare Hart: Website // LinkedIn  The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jessica McDonald, Senior Director of Brand Marketing at Altitude Trampoline Park, delves into reaching younger audiences and building loyalty. The world of children's entertainment is fiercely competitive, and keeping families engaged and returning for more is a constant battle. While loyalty programs can be the game-changer, marketers must design programs that turn not only kids into brand loyalists, but also their parents. Today, Jessica discusses loyalty programs that drive entertainment brand marketing value. Connect With:  Jessica McDonald: Website // LinkedIn  The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign.  Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com

Rob Dube, Visionary and Co-Founder of The 10 Disciplines, delves into balancing drive and inner peace in entrepreneurship. Building an empire often means an intense focus on external validation – accumulating things, achieving recognition, and chasing that elusive feeling of hyper-growth. However, many entrepreneurs discover that the next accomplishment never quite fills the void, creating a relentless cycle. Today, Rob discusses uniting your inner turmoil with your outer self. Connect With:  Rob Dube: Website // LinkedIn // Twitter The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rob Dube, Visionary and Co-Founder of The 10 Disciplines, delves into balancing drive and inner peace in entrepreneurship. Entrepreneurs are renowned for their relentless drive and ambition. However, achieving long-term success relies on striking a crucial balance: maintaining that drive while fostering a sense of peace and well-being. Today, Rob discusses how entrepreneurs can be driven and have peace. Connect With:  Rob Dube: Website // LinkedIn // Twitter The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Noah Lekas, Freelance Writer and Editor, explores brand storytelling and literary approaches in marketing. Amid AI and the attention economy, the future of marketing lies not just in the product or idea itself, but in the narrative that surrounds it. This narrative, when authentic and deeply understood, becomes the compass guiding every aspect of a brand's expression and interaction with its audience. Today, Noah discusses taking a literary approach to brand marketing.  Connect With:  Noah Lekas: Website // LinkedIn // Twitter The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Noah Lekas, a Freelance Writer and Editor, delves into brand storytelling and literary approaches in marketing. While data is crucial for understanding our audience, it's the stories we tell that truly resonate with them. Transforming insights into compelling narratives not only captures attention but also creates lasting connections with our audience, ultimately driving successful marketing campaigns. Today, Noah discusses narrative brand marketing. Connect With:  Noah Lekas: Website // LinkedIn // Twitter The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.