Episode 23: “The Covid Start-Up” with Mike Dickson from AXR.

Mike Dickson is a very experienced Recruiter. And after a long and successful, stable and secure corporate career, Mike decided to launch his own recruitment firm. So, on the 16th of March 2020, Mike joined AXR as Partner of their brand new Sales & Marketing business. Only 3 days later, due to the Covid crisis, AXR closed their offices. Mike was then forced to not only launch a brand new business in the fierce grip of a global pandemic, but also do it from home. The challenges that Covid presents to recruitment start-ups is quite unfathomable. But, never looking back, in this candid and honest interview, Mike tells us that even though it isn’t the start to his new business that he had planned, he tells us instead what he’s done to get off the mark, where he’s channelling his energies and his focus, and how his Covid start-up story has been so far. It’s great advice for anybody out there planning to launch a new recruitment company during Covd, and there’s a surprising amount of you out there.