TODAY'S GUEST Steve Krug is one of the founding fathers of User Experience and Usability Design, and a bestselling author of two foundational classics in the field: Don’t Make Me Think, his guide to Usability design, with over 600,000 copies in print today, and Rocket Surgery Made Easy, a friendly guide to usability testing. He based his writing on decades spent as usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, and the International Monetary Fund, and continues to consult through his firm, Advanced Common Sense.
In this conversation we discuss:
[2:45] Life during the Covid pandemic
[5:49] Being nice is better than being smart.
[9:04] Being nice in politics.
[12:58] Not replacing Mr. Wizard
[17:22] From writing to usability.
[22:29] The story behind "Don't make me think"
[27:47] Steve's literary style.
[31:55] The evolution of UX design.
[37:33] Empathy as a pre-requisite for being a great UX expert.
[46:28] Writing and hating it since 1980- about the new book about writing.
[52:44] Advice for writers.
[55:42] A short sermon on UX.
- Steve's Links
- Other Things Discussed