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by Eran Dror

Designing For Clarity


TODAY'S GUEST Steve Krug is one of the founding fathers of User Experience and Usability Design, and a bestselling author of two foundational classics in the field: Don’t Make Me Think, his guide to Usability design, with over 600,000 copies in print today, and Rocket Surgery Made Easy, a friendly guide to usability testing. He based his writing on decades spent as usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, and the International Monetary Fund, and continues to consult through his firm, Advanced Common Sense.


In this conversation we discuss:

[2:45] Life during the Covid pandemic

[5:49] Being nice is better than being smart.

[9:04] Being nice in politics.

[12:58] Not replacing Mr. Wizard

[17:22] From writing to usability.

[22:29] The story behind "Don't make me think"

[27:47] Steve's literary style.

[31:55] The evolution of UX design.

[37:33] Empathy as a pre-requisite for being a great UX expert.

[46:28] Writing and hating it since 1980- about the new book about writing.

[52:44] Advice for writers.

[55:42] A short sermon on UX.




Episode 18

Season 1

by Eran Dror