Retail Sound Bites from Kantar

The Influential Prime Shopper


During the session, Caroline Dumas takes you on a tour of Prime membership, showcasing behavioral shifts across shopper cohorts. Key action steps for your organization include:

  • Develop or refine your Prime shopper strategy
  • Supercharge your Amazon search execution
  • Prepare for the acceleration of boomers and matures

We hope you enjoy the episode and invite you to continue the conversation with our shopper experts.