Product is the new marketing: chatting with the chief product officer of CleverTap

Retention is simple. But simple … doesn’t mean easy.

In this episode of Retention Masterclass we chat with Vishal Anand, the CPO of CleverTap. Marketers spend a lot of time focused on how to retain users: what to do, when. How to onboard. What to show first. How to train. What messages to send. 

But sometimes, we forget the simplest things.

It’s all about the product! It’s all about the user experience … the customer experience. I mean, technique matters and technology matters, but if you don’t have a good product ... TikTok isn’t addictive because they have a better tech stack than you. Facebook doesn’t have a billion users because they send smarter push notifications. (Big hint, they don’t!) Clash of Clans isn’t STILL the top-grossing app because they onboard correctly.

Note: Peggy Anne Salz had technical issues, so this episode is just with John Koetsier.