RYG 74 - The Art of Clever Content Marketing - with Fayann D'Souza

Does writing your Insta bio to accurately convey the bones of your biz feel like an insurmountable task? Feel like your elevator pitch echoes every other gal’s in your industry? Fayann D’Souza from Chutzpah Creative knows this is all too common – and from drowning in a sea of same-same to being bit bad by the bug that is comparisonitis, the remedy is the same (you’ll have to tune in for that part). Fayann shares her wisdom on tapping into the essence of your brand, bringing the spirit of service to the forefront and the power of having happy customers telling your story for you. We also dive into the makings of a powerful content strategy (including the common mistakes people make), getting clear on your client experience map and why marketing is essentially an amuse-bouche for your business.

For resources and links from the episode visit: https://www.sarahjensen.com.au/clever-content-marketing-with-fayann-dsouza/