Alice Enders of Enders Analysts, one of the shrewdest analysts of BBC finance and strategy gives us her insights into the corporation's financial situation in the light of the recently announced cuts to local radio.
The most recent evidence of the BBC’s financial strait jacket are the cuts to local radio, and the difficulties of deciding what to cut is evident in the continuing outcry at the announcement made last week. Not least in parliament. Alice Enders the director of research at Enders Analysis, one of the foremost media research analysts, spells out the financial challenges that the BBC faces.
“We estimate three million households have already abandoned the licence fee and that is a trend which will increase in the course of the coming months as people have to make really hard decisions”.
As the licence fee comes under scrutiny could subscriptions be an answer or a household levy? How successful is the BBC in attracting the younger audience and grabbing the attention of the public? What is the role of the regulator OFCOM when these cuts to our public service broadcasting are announced? Is the BBC scoring an own goal by alienating the front row of their audience - local radio listeners?
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